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This site has the following in the homepage, "New Zealands premium Digital Menu Board." Our analyzers noticed that the web page also stated " Digital signage screens provide a dynamic way to display and promote menu items." The Website also stated " Within just a few years, every major quick serve restaurant will have digital menu boards. We construct a customised package, establish menu board placement, and can design and create your content. We provide commercial grade digital signage hardware and software for professional, long term solutions. Lyle Bunn - Digital signage expert. Now is the time to go digital." The website's header had digital as the most important keyword. It was followed by signage, menu board, and menu boards which isn't as highly ranked as digital. The next words the site uses is cafe. restaurant was also included and might not be seen by search parsers.